Buyer side means the buyer is the only client we have in the room. Not Microsoft. Not a reseller channel. Not a partner program. When the negotiation gets tense, there is no second relationship pulling us toward the middle. The whole practice is built to hold one position and hold it hard. 340+ engagements, every one on the buyer side.
Buyer side advisory is a structural commitment to represent the organization writing the check, with no countervailing interest anywhere in the engagement. It shows up in three concrete ways across every Microsoft contract we touch.
On an EA renewal negotiation we work the commitment down to what your consumption justifies and the market supports. There is no internal pressure to protect a Microsoft quota or a channel margin, so the position we take is the one that serves your spend and nothing else.
In audit defense we manage the third party auditor, contest the findings that deserve contesting, and negotiate the settlement to the smallest defensible figure. We are not balancing your interest against a relationship we need to keep intact afterward.
When we right size your estate before a negotiation, every license we help you shed is a license we will not earn a margin on, because we never earned one. Cutting your cost is the entire assignment, not a side effect we tolerate.
Renewal, true up, audit, M&A inheritance, policy change. Whatever the Microsoft event, we are on the same side every time. Clients on retainer rely on exactly that consistency, cycle after cycle.
The reseller wants you to buy well. Microsoft wants you to buy more. We want you to buy only what you will use, at the floor of what the market signed.Microsoft Licensing Experts · Buyer side positioning
Buyer side positioning is most visible in the engagements where the money is largest and the pressure is highest. Start with the flagship, or read how the structure that guarantees our independence actually works.
Two analyst calls. No pitch. We tell you where buyer side positioning changes your outcome and whether we are the right firm for the engagement.